3 keys for success in life and business

3 keys for success in life and business

The success iceberg

The success iceberg

Have you noticed that some people and companies score hit after hit after hit? They are capable of success time and again and yet this often leaves others in awe of their achievements. Here are some simple steps to lift your own performance to success.

High performing people and companies behave in either instinctive patterns or process patterns that include the 3 key steps below. We have all seen the examples from competitors, family or colleagues and market leaders.


The strategy required for a sprinter is different than the strategy for a marathon runner. However, without a strategy their success cannot be sustained over time. For repeatable success it is important to create a strategy that is clear, concise, realistic and relevant to any new significant impacts that occur (i.e. for the case of an athlete this may include a new competitor, injury recovery, weather, altitude of event, emotional impacts).

A strategy that is fixed in stone is most likely to become no longer relevant and success is not assured. So, continual review of a strategy is important to adjust, fine tune and maximize new opportunities and embrace positive changes to retain the goal focus.

Develop your unique strategy for success

Develop your unique strategy for success

·         Examples of companies that thrived by adjusting their strategy but retaining a strategy at all times.

1.       Google

2.       PayPal

3.       Apple

4.       Virgin

·         People great at strategy

1.       Sun Tzu

2.       Henry Ford

3.       Edward Snowden

4.       Valentino Rossi

Key Message: A strategic approach is necessary but the ability to change a strategy to maximize the chances of success is of equal importance. The latest buzz word for this in business is called “pivot” – used more within the startup community, the message remains the same to people and any organization.


How do you enjoy yourself when relaxing? Do you watch a movie, listen to a song, read a book or talk with friends and family, play a game? The common thread between each of these interactions of pleasure is a thread of information that is bound within some form of story. A great song often needs lyrics people can connect with to spread across the world, a great movie has its plot and a book of fiction is not just a rumble of random words.

Creating a storyline

Story telling is important so people can see themselves in the story directly or are glad they are not! A story will produce an experience and makes it a unique expression with understanding. The tone, pace and breadth of the story can make the same facts either cold or compelling.

  •          Companies great at story telling.

1.       Cisco

2.       Patagonia

3.       Kickstarter

4.       Skype

  •         People great at story telling

1.       Hans Rosling

2.       Walt Disney

3.       Richard Branson

4.       Neil Gaiman

One of the masters of great concise storytelling for complex data sets is Hans Rosling. Take a peek at this video via YouTube and consider how he manages to share a lot of date in a way that even young children can learn and understand.

Key Message: Think about the communication to your surroundings. Do your friends and colleagues know to support you on your goal and mission? Have you engaged your network with compelling information the generates offers of help and support?

If my mind can conceive it, and my heart can believe it – then I can achieve it.
— Muhammad Ali


Inspiration can be found almost everywhere on the internet with examples of amazing personal achievements where the power of the mind overcomes fear, dangerous situations and brings about ever rich experiences. Although story and strategy are important, the weighting of mind State is the largest.

Try having a great story and strategy but no desire to implement after the first few hurdles you face.

A business that is described as dynamic is often full of individuals helping move the companies goals forward in an energetic and committed manner. The excellence of customer service or consistency of willingness to help, listen, lead, engage is all part of the state of mind for success.

Creating a positive state of mind

Creating a positive state of mind

·         Companies great at creating a positive state of mind for staff and customers

1.       Twitter

2.       Google

3.       Salesforce

4.       Genentech

 ·         People great at creating a positive state of mind in others

1.       Tony Robbins

2.       James Doyle – Founder of JAMSO

3.       Nigel Risner

4.       Steve Jobs

Key Message: Everyone can relate to moments in their lives where a great mindset brought great personal results. Why not seek this in other areas of our lives and design our lives and business around those moments.


There are many roads to success and each success can be measured in its unique relative measure for a person, small business startup or multi-national company. The ingredient to sustained success has simply the 3 key areas of strategy, story and state. Any singular approach may generate short term rewards through a lucky strike. However the mix of all three areas provides the correct insights for leaders, managers and in our home life of ways to reflect and discover higher performance.

Direct considerations for life: Goal Setting/Life Goals.

Strategy, Story and State are maybe new considerations to include within your SMARTER goals. If your goal is a short term more tactical achievement then the need for these 3 steps will be less important than when setting larger/tougher goals.

Direct considerations for business : Performance management.

Many performance management metrics are managed from the perspective of pure graphs, lines and trends. The key’s for success stated here calls for deeper questioning and support for actions within a company to ensure each area gains the correct attention, skills, resources and influence.


Take Away Action Areas for the reader:

·         What areas from strategy, story and state you feel most strong?

·         How will you review your progress to include these keys

·         After you have implemented these steps please provide me feedback of  your experiences

What are the key areas of success you think maybe missing from this article? I would love to hear if you agree or disagree with this proposal, let me know your experiences and opinions.

Other Articles we think will be of interest for you.

Motivation and Inspiration Counts  

How to be more effective in your day 

How to apply the McKinsey 7S model in life and business

JAMSO is committed to bringing life into performance and performance into life. Our goal is to share with at least 250,000 people and companies every year our ideas, strategy, observations, tips and help. Please help with my goal by sharing any content you feel will be of use to someone else.