One of the key challenges marketers face when it comes to measuring marketing value, impact, and contribution is selecting the right metrics and key performance indicators (KPIs). If you want to influence success, determining the
right marketing KPI’s for your business is critical. Selecting the right marketing KPI’s is a bit like making a fine sauce, it takes the right ingredients, tools, time and a bit of trial and error. This article presents a 4 step recipe to assist you on the process.