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Bringing UX metrics back home

UX metrics

The venn overview of a user experience

The venn overview of a user experience

The user experience explained (#UX)

UX is the experience of a person using a product or service. It includes how easy and pleasing it is to use.

Key challenges establishing UX measures

Have you noticed that any song or music you like has a different and changing impact on you? The music is the same; it still may excite you but the way you feel inside changes over time and depending on many external influences. This is also the same with the UX measures of any product or service.

The expectations shift overtime as competitors, availability, pricing, technology evolves. I assure you the first time I listened to music on a CD it made me smile. Today I find CD’s cumbersome as I have joined the digital music consumer market.

Defining the correct data sets for significant insights

Defining the correct data sets for significant insights

Relative measures for business systems

For any metric to have solid meaning it is best to be at least based upon comparable measures. Legitimate concerns about cost and the validity of testing service products like a library visit. However, when compiling relevant statistical groups one can create variables through grouped attribute measures. From these values it is possible to build and develop measurable statistics. It is also possible to develop meaningful and repeatable metrics.

Too many metrics

Too many metrics has become the bane of many managers life in modern companies. The desire to measure everything and anything has led to lower true potential delivery of potential in many companies. Industry leaders, are often the companies that measure meaningful and relevant data that affects a desirable and positive relationships with their customers.

User experiences via quality assurance

The world of quality assurance has leaded the path in the identification and creation of excellence standards. It has made people and business understand how we interact with each other and gave birth to the “internal customer” mentality. This is now extended in the user experience field. For companies to ensure high staff retention, motivation and engagement then extending an attractive user experience is important and can be measured by HR departments.

Why the UX field so broad

Most UX measures are rather subjective and not given the correct depth, detail, research and testing required establishing true meaningful statistics. A business should reflect on the realities of life in terms of emotional relationship change over time with any product or service we use. That fantastic app installed on your phone last year is not so good in comparison to your expectations today. The satisfaction levels you once had going to a new amusement park wears off overtime, weather, company and daily emotional state. A business should understand the trends and directions of user experiences if it has desires to remain in business for another 10 years!

  1. What are the user and customer experience metrics your business uses?
  2. Have there been any moves to extend such measures to within the organization?
  3. What challenges do you face with creating user experience metrics? Let me know through the comments below.

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